{"id":896,"date":"2021-03-01T11:11:00","date_gmt":"2021-03-01T10:11:00","guid":{"rendered":"https:\/\/dev.erica-kessler.com\/?p=896"},"modified":"2021-03-10T21:00:42","modified_gmt":"2021-03-10T20:00:42","slug":"stand-out-with-these-5-linkedin-actions","status":"publish","type":"post","link":"https:\/\/dev.erica-kessler.com\/de\/2021\/03\/01\/stand-out-with-these-5-linkedin-actions\/","title":{"rendered":"Stand Out with These 5 LinkedIn Actions"},"content":{"rendered":"<p style=\"font-size:25px\">With over 744 million users, it\u2019s becoming more and more challenging to stand out from the competition. While most users take time to build their LinkedIn network and connect with past colleagues or business clients, too many people forget to strengthen these relationships with LinkedIn chat, by commenting in the news stream, or by sharing visual content like images and videos.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Being active and engaging on LinkedIn is where the magic really happens\u2014and helps attract more favorable interest to your LinkedIn profile or business. It also strengthens the personal brand.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Engaging with LinkedIn content consistently and authentically creates more opportunities. Imagine how good it feels when a potential client asks you for a quote or a recruiter contacts you for a serious job opening\u2014or you get invited to speak about your expertise.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">How can you find similar success? The following tips will help you attract more opportunities don\u2019t just come my way, but they also come to my clients.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/11\/Stand-Out-with-These-5-LinkedIn-Actions-LinkedIn-for-leaders-CEO-Executive-Students-Personal-Branding-1024x535.png\" alt=\"\" class=\"wp-image-889\" srcset=\"https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/11\/Stand-Out-with-These-5-LinkedIn-Actions-LinkedIn-for-leaders-CEO-Executive-Students-Personal-Branding-1024x535.png 1024w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/11\/Stand-Out-with-These-5-LinkedIn-Actions-LinkedIn-for-leaders-CEO-Executive-Students-Personal-Branding-300x157.png 300w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/11\/Stand-Out-with-These-5-LinkedIn-Actions-LinkedIn-for-leaders-CEO-Executive-Students-Personal-Branding-768x401.png 768w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/11\/Stand-Out-with-These-5-LinkedIn-Actions-LinkedIn-for-leaders-CEO-Executive-Students-Personal-Branding-1536x803.png 1536w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/11\/Stand-Out-with-These-5-LinkedIn-Actions-LinkedIn-for-leaders-CEO-Executive-Students-Personal-Branding-2048x1070.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Graphic Design by Laura Cunningham, San Diego<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1) Comment with Pictures or Screenshots<\/h3>\n\n\n\n<p>When you comment on LinkedIn content, LinkedIn shares your comment to people within your network. As people read your comment, more people will learn about your background and see your profile picture and headline.<\/p>\n\n\n\n<p>It\u2019s true that not all of your contacts will have the chance to see all of your comments, but LinkedIn\u2019s content algorithm shares with more and more people depending on the popularity of the content. By sharing your knowledge in a positive way (and without selling anything) you will stand out.<\/p>\n\n\n\n<p>Screenshots and visuals are emotional and make your comments more attractive. This will help you get the reader&#8217;s attention and more clicks to your profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Use LinkedIn Chat To Build Relationships<\/h3>\n\n\n\n<p>LinkedIn Chat is a fast and simple communication tool that helps you keep in touch with your network and build relationships with new connections. It is also easy to use on mobile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">LinkedIn Chat can be used to:<\/h4>\n\n\n\n<ul><li>Send pictures or helpful screenshots<\/li><li>Record a 60 seconds message on mobile and make it more personal<\/li><li>Share a helpful link from a blog post or an article<\/li><li>Schedule an appointment<\/li><li>Discuss a quote or an offer to a potential client<\/li><li>Get to know a new connection better by asking questions (after researching their profile)<\/li><li>Create a group chat and make professional introductions<\/li><li>&#8230;and much more.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3) Share up To 4 Pictures in the News Stream<\/h3>\n\n\n\n<p>Did you know that you can share more than 1 picture at a time with your mobile phone? It\u2019s a great feature to use when attending a conference, a company event, or an educational training\u2014and sharing your experience with your network.<\/p>\n\n\n\n<p>Tagging your pictures, with relevant people and sharing with others in your network will also help you get more exposure and visibility.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Tell your story with pictures.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">4) Use a Current Professional Profile Picture and Optimize your Headline<\/h3>\n\n\n\n<p>It\u2019s widely known that your LinkedIn photo and headline are the most viewed area of your profile\u2014and where you make a first impression. This section is one of the most important parts of your personal brand.<\/p>\n\n\n\n<p>Too often people will have outdated information\u2014and when you meet these people in person, you may not recognize them.<\/p>\n\n\n\n<p>It\u2019s important to invest in a professional photographer to stand out more on LinkedIn.<\/p>\n\n\n\n<p>The headline section is another opportunity\u2014but most people use it to display their job title and company name. Instead stand out and build your elevator pitch. It\u2019s your first chance to make a good impression. Always position yourself strategically to open more favorable opportunities.<\/p>\n\n\n\n<p>Consider adding your specialty, who you are, or your target audience and how you help them solve their challenge or problem.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Most importantly, have the courage to stand out on LinkedIn strategically.&#8221;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">5) Add a Background Graphic To Strengthen your Personal Brand<\/h3>\n\n\n\n<p>LinkedIn is your career website\u2014and adding visuals makes it more appealing and emotional. Ask a professional graphic designer who is specialized in LinkedIn to create it. I can recommend&nbsp;<a href=\"https:\/\/www.lrcunningham.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Cunningham<\/a>&nbsp;from Encinitas\/San Diego, US.<\/p>\n\n\n\n<p><strong>What will you try out first to stand out? How are you using LinkedIn Chat? Have you ever shared images in the LinkedIn newsfeed\u2014how did your post do?<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Erica Kessler<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>I&#8217;m the founder of Kessler Social Media. I&#8217;m a LinkedIn marketing strategist, trainer, lecturer and international speaker. I empower and consult CEOs, C-Level, Executive job seekers, companies in Switzerland and English speaking countries to boost influence, earn more business, identify potential clients, find a job and find top talent using LinkedIn marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/07\/erica-kessler-linkedin-trainer-consultant-lecturer-speaker-1024x684.jpg\" alt=\"\" class=\"wp-image-676\" srcset=\"https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/07\/erica-kessler-linkedin-trainer-consultant-lecturer-speaker-1024x684.jpg 1024w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/07\/erica-kessler-linkedin-trainer-consultant-lecturer-speaker-300x200.jpg 300w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/07\/erica-kessler-linkedin-trainer-consultant-lecturer-speaker-768x513.jpg 768w, https:\/\/dev.erica-kessler.com\/wp-content\/uploads\/2020\/07\/erica-kessler-linkedin-trainer-consultant-lecturer-speaker.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Being active and engaging on LinkedIn is where the magic really happens\u2014and helps attract more favorable interest to your LinkedIn profile or business and strengthen your personal brand.<\/p>","protected":false},"author":2,"featured_media":889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,7,8,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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